DOCOMO Merchant Standards (Service Guidelines)

Before the use of this service, DOCOMO conducts a vetting according to the Merchant standard.
We request the Merchants who want to use this service to read and understand the following before submitting an application.

Basic Policy

1. Before a company is affiliated to this service, DOCOMO conducts a vetting according to "d Payment Merchant Standard" to determine whether or not to allow the company to be affiliated to this service.
2. As long as affiliated to this service, Merchants shall satisfy "d Payment Merchant Standard."
3. "d Payment Merchant Standard" is just a guideline, and the conclusion of a Merchant Contract is not promised even when the company satisfies the standard.
4. DOCOMO may change "d Payment Merchant Standard" in accordance with changes of user needs, social situation, environment surrounding DOCOMO, and operation policy for this service.

Ethical Norms

The d Payment Merchants shall not violate the prohibitions against the following items through their business operations, goods or services they are selling, and indications on their websites:

1. Items that can recommend, agree with, or facilitate legal violations or acts of legal violations including crimes.
2. Items that are or can be offensive to public order and morals.
3. Items that inhibit the healthy development of youths in light of sound social conventions.
4. Items that smear or defame specific individuals or groups.
5. Items that ruin d Payment users' interests or inhibit or can inhibit the business operations of DOCOMO.
6. Other items that meet the following acts:
   • Illegal acts
     • Acts that correspond to the distribution of obscene objects (Article 175 of the Penal Code).
     • Acts that correspond to the provision of child pornography (Article 7 of the Act on Regulation and Punishment of Acts Relating to Child Prostitution and Child Pornography, and the Protection of Children).
     • Acts that correspond to the solicitation or procuration infringing on the Prostitution Prevention Law (Articles 5 and 6 of the Prostitution Prevention Law).
     • Acts that correspond to the violation of the prohibition of the soliciting children (Article 6 of the Act on Regulation on Soliciting Children by Using Opposite Sex Introducing Service on Internet).
     • Acts that exhibit, provoke, or entice drug crimes or abuse of regulated drugs (Article 9 of the Act Concerning Special Provisions for the Narcotics and Psychotropics Control Act, etc. and Other Matters for the Prevention of Activities Encouraging Illicit Conducts and Other Activities Involving Controlled Substances through International Cooperation) or correspond to the advertisement of regulated drugs (Article 20-2 of the Stimulants Control Act, Articles 29-2 and 50-18 of the Narcotics and Psychotropics Control Act, and Article 4 of the Cannabis Control Act).
     • Acts that correspond to the violation of the prohibition of the solicitation and invitation for the trade of accounts of financial institutions (Article 26 of the Act on Prevention of Transfer of Criminal Proceeds).
     • Acts that correspond to the violation of the prohibition of the solicitation and invitation for the lending business to unidentified persons and the transfer without the consent of the mobile voice communications carrier (Articles 20 to 23 of the Act on Identity Confirmation, etc. Performed by Mobile Voice Communications Carriers for their Subscribers, etc. and Prevention of Wrongful Use of Mobile Voice Communications Services).
     • Acts that correspond to the transmission of unsolicited advertisement e-mails to users without a prior agreement with the users (Articles 3, 5, and 6 of the Act on Regulation of Transmission of Specified Electronic Mail and Articles 11 and 12 of the Act on Specified Commercial Transactions).
     • Other acts that violate an act or regulation.
   • Harmful acts
     • Cases where the information itself indicates, directly and explicitly, the contract, brokerage, or invitation for illegal acts (transfer of guns, production of explosives, provision of child pornography, forgery of official documents, murder, organ trade by intimidation, human trafficking, participation in assisted suicide, production of hydrogen sulfide gas, etc.).
     • Cases where it is difficult to recognize the clear illegality of the information in light of the illegal information enumerated as illegal acts but a certain suspicion is recognized.
     • Cases where sex crimes, such as a rape, are provoked or invited.
     • Cases where a person is invited or provoked to commit suicide.
     • Cases where hate based on the sex, race, religion, etc., is agitated.
   • Malicious acts
     • Acts of fake applications through the applicant's own advertising link.
     • Improper acts through usages different from the original purpose (charges for items that are not included in the application, etc.).
     • Acts of conclusion of a contract without the user's full understanding to bill the user for content use fees or subscription fees later.
     • Acts of improperly inducing the user to click a banner advertisement, etc.

Shop Operation Standards

d Payment Merchants shall have a capability to provide their services stably and continuously.

1. Qualifications and track record
   • Merchants shall be incorporated in Japan in principle.
   • Merchants shall have a track record in the trade of items or services in principle.
2. Operation
   • Merchants shall establish a scheme to respond to inquiries from third parties such as users responsibly and properly.
   • Merchants shall establish a personal information management scheme for the privacy protection, for example, the appropriate handling of information of users.
3. Technological expertise
   • Merchants shall have technological expertise to build the shop building function, order management function, e-mail distribution function, and other functions on the Internet.

Website Standards

1. Posted information
   • The website gives adequate descriptions of the details of items and services, how to purchase and use them, use fees, etc., and the terms and conditions for using them are properly stipulated.
   • The indications comply with relevant acts and regulations (such as the "Act on Specified Commercial Transactions" and "Act against Unjustifiable Premiums and Misleading Representations") and relevant guidelines (such as "Interpretative Guidelines on Electronic Commerce and Information Property Trading" and "Guidelines on Electronic Commerce for Mail Order Business").
   • If the website sells items whose trade requires a qualification or license, the company shall submit a copy of the qualification or license or the license number to DOCOMO and display in on the website.
2. User operations
   • (i) When a search function is installed, it shall provide a mechanism that appropriately leads the user to the desired items.
     It shall not guide the user to a screen the user does not want, and it shall not entice the user into submitting an application without the user's full understanding.
   • (ii) The contract process shall be designed to prevent the d Payment user from concluding an unintentional contract due to a mistake in the entry, for example, providing a final confirmation screen for an order.
3. Content of website
   • The content of the website shall not meet the following:
     • The entity who provides the content and the purpose of the content are unclear or vague.
     • False or incorrect representations are contained.
     • The content is nonscientific or a kind of superstition that might confuse or worry the user.
     • The content uses representations that act on the user's subconscious through a technic that is not usually perceivable to the senses (such as subliminal stimuli).
     • The content uses representations that read as if DOCOMO recommends or assures the content without DOCOMO's permission.
     • The content might adversely affect social manners and customs considerably.
     • The content might cause annoyance to a lot of users.
     • The content might provide sexual images, such as nude pictures, in a way that youths can easily view them.
     • The content might unfairly discriminate or facilitate the discrimination against specific people based on the race, nationality, job, sex, circumstance, thought, credo, or mental or physical disability.
     • The content unfairly denies or smears services provided by DOCOMO.
     • The content might recommend, agree with, or facilitate acts of legal violations including crimes.
     • The content trades obscene items or child pornography or facilitate prostitution or child prostitution.
     • The content that runs gambling or excessively agrees with or might facilitate the trade of lotteries; for example, content in which users win or lose interest, such as points and gifts based on the result from a chance, content that incites a speculative spirit, speculative content, and content that might correspond to one of them.
     • The content carries out, or might carry out, a Ponzi scheme or pyramid scheme.
     • The content trades items that violate another person's right such as the patent right, utility model right, design right, trademark right, copyright, and portrait right.
     • The content agrees with or might facilitate the use of stimulants, narcotic, psychotropics, marijuana, opium, poisonous drugs, and deleterious drugs.
     • The content might trade items taken through crimes, such as a theft, robbery, fraud, blackmail, embezzlement, and defalcation, or might adversely affect international relationships.
     • The content invites the user to join a political or religious organization or solicits donations.
     • The content violates a law or regulation such as the Public Officers Election Act.
     • The content pretends to be provided by another person.
     • The content uses a name, portrait, trademark, or copyrighted work without permission of the rights holder.
     • The content might excessively incite a speculative spirit or desire to buy.
     • The content uses representations that agree with or praise malicious sexual activities, such as a rape and incest (sexual activity between a parent and a child or a brother and a sister) or antisocial acts that might be hazardous to the life or physical security of an individual, such as violence and assault, without taking into account the healthy development of youths.
     • The content does not advise caution when the life or physical security might be impaired if youths imitate it or take other measures.
     • The content uses representations contrary to sound social conventions and offensive to character.
     • The content might smear, defame, invade privacy of, damage credit of, or obstruct business of other individuals.
   • The content shall have the good sense and take into account that it shall be trustworthy to users.
     • The service shall be intelligible, user-friendly, and usable safely.
     • The content shall provide users with values equivalent to the price.
     • The service shall not be a short-term one without a clear purpose.
     • The principal purpose of the content shall not be to lead users to a website or content outside the billing target website.
     • The website shall give adequate descriptions of the goods or services to be traded and the trading method so that the users can understand them on the website.
     • The website shall take measures for preventing improper uses such as the real-money trading (RMT).
   • If the content contains community elements, the following regulations shall be observed:
     • If the purpose of the service is to form a community of content service users, such as online chat and bulletin board system, pay special attention to the protection of privacy of individuals, and operate the service appropriately so that no one smears or defames other members and no trouble arises.
     • For example, the system shall have a mechanism that prevents users from entering a phone number or address when posting a message to the bulletin board system.
     • A call center shall be established for responding to inquiries from users.
   • When the service provides a marketplace for trades between individuals such as an auction or flea market, an appropriate operation scheme shall be adopted to prevent troubles between users.
   • As for links, the following regulations shall be observed:
     • The links are within the category of the items and services offered by the d Payment Merchant, and merits for users are expected.
     • When a link to another company's website or a phone number or e-mail address of another company is shown on the website, the company's prior permission for the display and use shall be obtained, and the responsibility is clear.
     • If DOCOMO judges that a link is inappropriate due to a violation of a relevant law or regulation or an offense against public order and morals, the link shall be deleted immediately.

Standard for Commodities to Be Sold

1. Prior reports
   d Payment Merchants shall submit a report about the following items regarding the commodities to be sold on the website:
   • Commodity genre (Each time changed)
   • Number of commodities (Merchant contract only)
   • Price range of commodities (Merchant contract only)
2. Commodities prohibited to sell
   Commodities that do not meet ethical norms.  For specific examples, see the appended table.
3. Commodities examined individually
   • If the website sells items whose trade requires a qualification or license, the company shall submit a copy of the qualification or license or the license number.
     • Food, liquor, rice
     • Cosmetics
     • Antiques
     • Other goods whose trade requires a qualification or license
   • As for the following commodities, submit an items pamphlet, a material that gives a description of the contract with customers, etc. Note that we might not permit you to sell the commodities as the result of a vetting.
     • Books, e-books, videos, DVDs, etc.
       • Commodities that have a restriction on the age of the purchaser (ones the publisher specified as books restricted to adults)
         * Note that they include goods that are produced by putting mosaics on or black out content restricted to adults.
     • Food, liquor
       • Food with a short shelf life
       • Alcohol
     • Commodities relevant to the Pharmaceutical Act
       • Cosmetics
       • Health food
     • Fashion and sundries
       • Jewelry
       • Brand bags
       • Imitations
       • Character goods
       • Lucky goods
       • Replicas
     • Antiques, secondhand goods
     • Commodities that might be prohibited to sell

Method and Content of Advertisement

Advertisements shall observe laws and regulations and comply with the following regulations:

• An advertisement shall not mislead customers with false or exaggerated representations.
• An advertisement shall show items specified by DOCOMO including the name of the service, menu, or website, the provider's name, contact information, use fees, etc., in clearly readable characters.
• An advertisement shall not use representations that mislead users into believing that DOCOMO provides or guarantees the Merchant website.
• An advertisement shall not use representations that are offensive to public order and morals or might adversely affect social manners and customs considerably.
• An advertisement shall not be put in websites or media that provide content inappropriate in light of common sense, such as an Internet dating service website and pornographic video website, are offensive to public order and morals, or use representations that agree with or praise antisocial acts.
• An advertisement for which the purpose is to obtain use rights, such as virtual currency and points, shall not be placed on websites that are inappropriate in light of common sense, such as an Internet dating service website and pornographic video website (so-called incentive advertisement) regardless of the content of the websites or media that the advertisement is placed on.
• An advertisement shall not be placed on illegal websites.
• Do not make users make payments without the intention to use the website, for example, specifying the payment through d Payment on the Merchant website as the condition for allowing the user to use another website.
• An advertisement shall not be placed on websites for the purpose of obtaining e-money or cash (so-called incentive advertisement).

Other Requirements for Merchants

• Item and services of merchant that can be used on sites other than those of merchant stores, and Item and services that can be exchanged for such Item and services, must comply with the provisions of the Service Guidelines.
• Should not divide payment amounts that would normally be processed in a single Settlement data and process in multiple Settlement data
• merchant Item ・All prices of services must be displayed in yen.

Category	Examples of prohibited commodities
Weapons, gunpowder, other dangerous goods	Commodities that have a capability to kill or injure humans or animals such as guns, edged or bladed weapons, and other weapons.
	Examples	Handguns
		Edged or bladed weapons
		Crossbows
		Electroshock weapons
		Slingshots
		Pepper sprays
		Nunchaku, Tonfa
		Brass knuckles
		Expandable batons
		Model guns
		Butterfly knives
		Swiss Army knives
		Concealable knives
		Gunpowder
Narcotics and other drugs	Drugs, such as narcotics and stimulants, and other substances that have a similar effect.
	Examples	Narcotics
		Stimulants
		Psychotropics
		Marijuana
		Opium
		Deleterious drugs
		Poisonous substances
		Designer drugs
Obscene goods	Sleazy and obscene goods
	Examples	Video released illegally
		Child pornography
		Second-hand uniforms and underwear
Gambling	The content might excessively incite a speculative spirit or desire to buy.
	Examples	Tickets for attending and placing bets on gambling
		Projection information of an outcome of gambling
Items that return nothing	Donations, contributions, offerings
Fake brand goods, pirated copies, personal information	Items that violate another person's rights such as the trademark rights, copyrights, portrait rights, and credibility.
	Examples	Fake brand goods, other imitations
		Pirated copies, other reproductions
		Personal information
		Name list
Other	Items whose trade is prohibited by law and items that ruin d-Barai users' interests or inhibit or can inhibit the business operations of DOCOMO.
	Examples	Stolen goods
		Human body and parts of the human body
		Vouchers, prepaid cards, revenue stamps, postage stamps, coupon tickets, other securities, gold bullion (except ones permitted by SBPS individually)
		tools, equipment, and software whose purpose is to violate another person's rights such as the illegal reproduction of software (such as a game backup device)
		Cigarettes
		Animals (excluding fish, insects, and reptiles)
		Eavesdropping devices, lock-picking tools (and other tools, equipment, and software whose primary purpose is eavesdropping or secret photography)
		Counterfeit or falsified money
		Pyramid schemes or similar schemes
		Goods extremely expensive compared to the market price (such as ones asserted to have a spiritual effect and ones sold with the purpose of collecting donations)
		Internet dating services

Merchant Website's Assurance Regarding End of Recurring Billing

When an application for the recurring billing of this service is submitted, the Merchant shall satisfy the following website standards to provide a mechanism for giving users intelligible and adequate guidance in how to unsubscribe from (end) recurring billing:

1. A link for unsubscribing (ending) the recurring billing shall be placed on the top page.
   • The name of the link for unsubscribing (ending) the recurring billing shall be intelligible to users.
   • The link for unsubscribing from (ending) recurring billing shall be shown to all the users regardless of whether or not they are members.
   • The workflow for unsubscribing from (ending) recurring billing shall be accessible even when the user accesses through a terminal that is not supported by the Merchant website.
2. Do not force the user to answer a questionnaire when he/she unsubscribes from (ends) recurring billing.
   • When issuing a questionnaire about the website when a user unsubscribes from (ends) recurring billing, the answer shall be optional.
3. The workflow for unsubscribing from (ending) recurring billing shall not be multi-layered.
   • The pages from the top page to the recurring billing unsubscribing (end) screen provided by DOCOMO shall be three pages or less.
   • As for the page configuration, the size of a page displayed during the unsubscribing (end) workflow shall not be extremely large and shall not have a lot of links other than the unsubscribing (end) link.
4. Unintelligible representations shall not be used in the recurring billing unsubscribing workflow.
   • Unclear representations, such as "Cancel after all" and "Cancel canceling," shall not be used.
   • A representation that makes the user expect that the recurring billing will automatically be unsubscribed (ended) at the end of the month shall not be used.
   • A description that misleads the user into believing that unsubscribing is complete at a midpoint of the workflow for unsubscribing (ending) recurring billing shall not be given.
   • No hurdle shall be placed for unsubscribing from (ending) recurring billing, for example, forcing the user to enter a member ID and password registered separately when unsubscribing from (ending) recurring billing.
5. Other
   • The conditions for providing the service continuously after recurring billing is unsubscribed (ended) shall be shown explicitly. (If a fee is billed if the user resubscribe in the same month, the fact shall be shown clearly.)
   • When multiple fee courses are provided, the course the user subscribed to shall be shown clearly on the recurring billing unsubscribing (ending) page.
   • If a contract for purchasing an item or service is also canceled at the same time as recurring billing is unsubscribed from (ended), the fact shall explicitly be shown to the user beforehand.

If DOCOMO receives an inquiry from a user about how to unsubscribe from recurring billing, we might request that you modify the website configuration and others related to the unsubscribing of recurring billing.